Why
A need to create a best in class reward offering for SSE customers that would be seen as a benefit for any prospective customers.
Challenge
Dependant upon API feeds from the different venues, all of which have no consistent standards. SSE want to grow their offering to be more than gigs. Internally SSE were not 100% committed to the project.
Solution
Present back two digital experiences to SSE. Concept One that considers the limitations mentioned in the challenge and Concept Two where those limitations are lifted.
Workshop
Working with SSE to identify aspirations for website.
Collaboration
Identifying the hierarchy of requirements for Reward.
Architecture
Example of many variant site maps created for SSE Reward
Wireframes
Concept One
Utilising images and copy from the venues API’s.
Concept Two
No limitations on API’s, exploring the use of Uber, creating play lists, reminders and a more joined up experience.
Videos
Created to illustrate experience
Videos by Emily Tomison
Future
Prototype
Select a preferred route, develop a prototype to test with real customers, learn from and evolve the design.
App
Create an app that could hold all your tickets, offer promotions, guide you to your seat and get you into the SSE customer lounge.
Unexpected Rewards
Using the app to know when you enter one of the venues to offer a friendly welcome, photograph opportunity, free drink or possible upgrades.
MY DELIVERABLES
Sitemap
Wireframes
UI / UX
Presentation
Storyboard Video