Why
A need to showcase the impact IOM have had over the 50 years plus a need to aid team moral and appeal to new clients.
Challenge
To understand the science before making a visual, securing time with the scientists and working in collaboration due to the volume of work being produced.
Solution
Creation of 50 illustrations to celebrate the 50th birthday of IOM which highlights the impact they have had globally.
Ideate
Collaboration with team, client and scientists to generate rough sketches.
Posters
Gift Bag
Used for Holyrood guests where all 50 posters were being exhibited.
Tote Bag
A small selection of one colour version of the illustrations.
Glasgow Science Centre
360,000+
Science centre visitors
100,000 +
Hashtag impressions
49%
Increase in lead generation
My Deliverables
Illustration of 20 of 50 posters
Presentation
Art Direction
Gift & Tote Bag
ID Tags
Postcards